SalesForce Customer Data Platform Salesforce Customer Data Platform 07 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team at a retail company has been analyzing customer engagement metrics over the past quarter. They noticed that the click-through rate (CTR) for their email campaigns has been fluctuating significantly, with an average CTR of 2.5%. To improve this metric, they decide to implement A/B testing on their email subject lines. If they send out two different subject lines to a sample of 1,000 customers, and the first subject line results in 30 clicks while the second results in 50 clicks, what is the percentage increase in CTR for the second subject line compared to the first?

0.6667

0.5

0.25

0.3333

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