SalesForce Customer Data Platform Salesforce Customer Data Platform 03 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing manager is analyzing the performance of a recent campaign that targeted a specific demographic segment. The campaign had a total budget of $50,000 and reached 200,000 individuals. Out of those reached, 5,000 individuals engaged with the campaign, leading to 1,200 conversions. The manager wants to calculate the Cost Per Acquisition (CPA) and the Engagement Rate (ER) to evaluate the campaign\'s effectiveness. What are the CPA and ER for this campaign?

CPA: $41.67; ER: 2.5%

CPA: $50.00; ER: 3.0%

CPA: $45.00; ER: 2.0%

CPA: $60.00; ER: 1.5%

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