SalesForce Certified Tableau CRM and Einstein Discovery Consultant Certified Tableau CRM and Einstein Discovery Consultant 07 31Oct2024 - Practice Quiz

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Question 1 of 30

In a collaborative project management scenario, a team is using Salesforce\'s Tableau CRM to analyze the performance of their marketing campaigns. They have set up a dashboard that tracks various metrics, including conversion rates, customer engagement scores, and campaign costs. The team wants to determine the overall return on investment (ROI) for their latest campaign, which cost $10,000 and generated $50,000 in revenue. Additionally, they want to visualize the correlation between customer engagement scores and conversion rates to identify potential areas for improvement. Which approach should the team take to effectively utilize Tableau CRM\'s collaboration tools for this analysis?

Calculate the ROI using the formula $ ROI = \frac{(Revenue - Cost)}{Cost} $ and create a scatter plot to visualize the relationship between customer engagement scores and conversion rates.

Focus solely on the conversion rates and create a bar chart to display the campaign costs without considering customer engagement scores.

Use a pie chart to represent the distribution of costs across different marketing channels without analyzing revenue.

Generate a line graph to show the trend of revenue over time, ignoring the correlation between engagement scores and conversion rates.

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