SalesForce Certified Strategy Designer Certified Strategy Designer 08 31Oct2024 - Practice Quiz

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Question 1 of 30

A retail company is analyzing its sales data to understand customer purchasing behavior. They have two teams: one focused on descriptive analytics, which summarizes past sales data, and another focused on predictive analytics, which forecasts future sales trends based on historical data. If the company wants to determine the impact of a recent marketing campaign on sales, which approach should they prioritize to gain insights into both the effectiveness of the campaign and future sales projections?

Utilize both descriptive analytics to assess past sales performance and predictive analytics to forecast future sales trends based on the campaign's impact.

Rely solely on descriptive analytics to summarize the sales data from the campaign period without considering future implications.

Focus exclusively on predictive analytics to estimate future sales without analyzing past performance.

Use descriptive analytics to evaluate customer demographics and ignore sales data related to the campaign.

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