A company is implementing Salesforce Sales Cloud to enhance its sales processes. The sales team has identified three key objectives: improving lead conversion rates, increasing sales forecasting accuracy, and enhancing customer relationship management. During the implementation, the project manager needs to prioritize these objectives based on their potential impact on overall sales performance. If the lead conversion rate currently stands at 15%, and the team estimates that improving it to 25% could lead to an additional $200,000 in revenue, while increasing sales forecasting accuracy from 70% to 90% could save $50,000 in operational costs, and enhancing customer relationship management could improve customer retention by 10%, leading to an estimated $100,000 in additional revenue, which objective should the project manager prioritize first based on the potential financial impact?