Question 1 of 30
A company is implementing a new Salesforce application to manage its customer relationships. They have a requirement to track not only the standard fields of the Account object but also custom fields that relate to customer preferences and interactions. The company wants to ensure that these custom fields are properly related to the Account object and can be used in reporting. Given this scenario, which approach should the company take to effectively manage the data model while ensuring data integrity and ease of reporting?
Create custom fields on the Account object and establish validation rules to ensure data integrity.
Create a separate custom object for customer preferences and link it to the Account object using a lookup relationship.
Use formula fields to derive customer preferences directly from the Account object without creating additional fields.
Rely solely on standard Salesforce reports to manage customer preferences without any customizations.

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