SalesForce Certified Pardot Consultant Certified Pardot Consultant 07 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is tasked with creating a landing page for a new product launch. They want to optimize the page for conversions by using A/B testing. The team decides to test two different headlines and two different call-to-action (CTA) buttons. If they run the test for a total of 400 visitors, how many visitors should be allocated to each variation to ensure a balanced comparison? Additionally, if the team finds that the conversion rate for the first headline and CTA combination is 12% while the second combination yields a conversion rate of 8%, what is the difference in the number of conversions between the two variations?

16 conversions

32 conversions

24 conversions

20 conversions

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