SalesForce Certified Pardot Consultant Certified Pardot Consultant 06 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is planning to use custom redirects to track the performance of their new campaign. They want to create a custom redirect that will lead users to a specific landing page while also capturing UTM parameters for detailed analytics. If the team sets up a custom redirect with the following UTM parameters: utm_source=facebook, utm_medium=social, and utm_campaign=spring_sale, what will be the expected outcome when a user clicks on this redirect?

The user will be directed to the landing page with the UTM parameters appended to the URL, allowing for tracking in analytics tools.

The user will be redirected to the landing page without any UTM parameters, making it impossible to track the source of the traffic.

The UTM parameters will be stripped from the URL upon redirection, leading to inaccurate tracking data.

The redirect will fail, and the user will receive an error message instead of being directed to the landing page.

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