SalesForce Certified Pardot Consultant Certified Pardot Consultant 02 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing manager at a software company is setting up a new email campaign to nurture leads who have shown interest in a specific product. They want to ensure that once a lead interacts with the email, specific actions are triggered automatically to enhance engagement. Which completion action should the manager implement to ensure that leads who click on a link in the email receive a follow-up email with additional resources within 24 hours?

Add the lead to a specific list for follow-up emails

Assign a score to the lead based on their interaction

Notify the sales team about the lead's engagement

Change the lead's status to "Engaged"

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