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Question 1 of 30
A marketing manager is tasked with creating a targeted audience for a new product launch. The manager has access to customer data that includes demographics, purchase history, and engagement metrics. To effectively segment the audience, the manager decides to use a combination of demographic filters and behavioral triggers. If the manager wants to create an audience that includes customers aged 25-40 who have made at least two purchases in the last six months and have engaged with email campaigns at least three times, which of the following strategies would best achieve this goal?
Utilize a combination of demographic filters for age and purchase frequency, along with behavioral triggers for email engagement to create a refined audience segment.
Focus solely on demographic filters for age and ignore purchase history and engagement metrics, as demographics are the most important factor.
Create a broad audience segment that includes all customers aged 18-50, regardless of their purchase history or engagement, to maximize reach.
Use only purchase history to define the audience, as it is the most reliable indicator of future buying behavior.

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