Question 1 of 30
A marketing team is analyzing customer data to develop a segmentation strategy for a new product launch. They have identified three key variables: purchase frequency, average transaction value, and customer lifetime value (CLV). The team decides to segment their customers into four distinct groups based on these variables. If the segmentation criteria are as follows: Group 1 consists of customers with a purchase frequency greater than 10 transactions per year, an average transaction value greater than $50, and a CLV greater than $1,000. Group 2 includes customers with a purchase frequency between 5 and 10 transactions per year, an average transaction value between $30 and $50, and a CLV between $500 and $1,000. Group 3 targets customers with a purchase frequency of less than 5 transactions per year, an average transaction value less than $30, and a CLV less than $500. Group 4 encompasses all remaining customers. If a customer has a purchase frequency of 8 transactions per year, an average transaction value of $40, and a CLV of $750, which group would they fall into?
Group 2
Group 1
Group 3
Group 4

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