SalesForce Certified Marketing Cloud Email Specialist Certified Marketing Cloud Email Specialist 09 31Oct2024 - Practice Quiz

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Question 1 of 29

A marketing team is designing a customer journey for a new product launch. They have identified three key stages: Awareness, Consideration, and Purchase. Each stage has specific touchpoints, including email campaigns, social media ads, and website landing pages. If the team decides to allocate their budget of $30,000 across these stages with the following distribution: 50% for Awareness, 30% for Consideration, and 20% for Purchase, how much will they allocate to each stage? Additionally, if they want to ensure that the touchpoints in the Awareness stage reach at least 10,000 potential customers, what is the minimum cost per touchpoint if they plan to use 5 different touchpoints in this stage?

$15,000 for Awareness, $9,000 for Consideration, $6,000 for Purchase; $300 per touchpoint

$12,000 for Awareness, $10,000 for Consideration, $8,000 for Purchase; $250 per touchpoint

$10,000 for Awareness, $12,000 for Consideration, $8,000 for Purchase; $400 per touchpoint

$18,000 for Awareness, $6,000 for Consideration, $6,000 for Purchase; $200 per touchpoint

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