Question 1 of 30
A marketing team is experiencing issues with their email campaigns not being delivered to a significant portion of their audience. After conducting an initial analysis, they discover that their sender reputation score has dropped significantly. What steps should the team take to troubleshoot and improve their sender reputation effectively?
Review and clean the email list to remove inactive or invalid addresses, implement double opt-in for new subscribers, and monitor engagement metrics closely.
Increase the frequency of email sends to boost visibility and engagement, regardless of the quality of the content.
Change the sending domain to a new one without addressing the underlying issues, assuming it will reset the reputation score.
Focus solely on improving the design of the emails, believing that better aesthetics will enhance deliverability.