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In a marketing campaign, a company is utilizing Contact Builder to manage its audience data. The marketing team needs to create a new data extension that will store customer preferences for various product categories. They want to ensure that this data extension can be linked to existing contacts and that it adheres to best practices for data management. Which of the following approaches should the team take to effectively set up this data extension and ensure optimal data integrity and accessibility?
Create a new data extension with a primary key that references the Contact Key from the existing contact records, ensuring that the data extension is set to allow for multiple records per contact to capture preferences accurately.
Use a standard data extension without a primary key, allowing for any number of records to be added without restrictions, which simplifies the data entry process.
Establish a data extension with a primary key that is unrelated to the existing contact records, which would allow for unique entries but complicate data retrieval.
Create a data extension that only includes a single record per contact, limiting the ability to capture multiple preferences and potentially leading to data loss.

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