SalesForce Certified Marketing Cloud Administrator Certified Marketing Cloud Administrator 02 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is analyzing the effectiveness of a customer journey that includes multiple touchpoints: email, SMS, and social media. They want to determine the optimal sequence of these touchpoints to maximize customer engagement. If the team finds that the email touchpoint has a 30% engagement rate, the SMS touchpoint has a 50% engagement rate, and the social media touchpoint has a 20% engagement rate, what is the expected engagement rate if they implement the sequence of email → SMS → social media? Assume that the engagement rates are independent and can be multiplied to find the overall engagement rate for the sequence.

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