SalesForce Certified Marketing Cloud Account Engagement Specialist Certified Marketing Cloud Account Engagement Specialist 08 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team launched a multi-channel campaign aimed at increasing customer engagement across email, social media, and web platforms. After analyzing the campaign performance, they found the following metrics: the email open rate was 25%, the click-through rate (CTR) for social media ads was 15%, and the conversion rate from the website was 10%. If the total number of emails sent was 10,000, the total impressions for social media ads were 50,000, and the total website visits were 5,000, what was the overall conversion rate for the entire campaign, considering that a conversion is defined as a user who engaged with any channel and completed a desired action?

0.015

0.02

0.03

0.04

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