Question 1 of 30
A marketing team is evaluating the effectiveness of their email campaigns using Salesforce Marketing Cloud. They want to determine the overall engagement rate of their latest campaign, which had a total of 10,000 emails sent, 1,200 opens, and 300 clicks. They also want to assess the impact of segmentation on their campaign performance. If they segment their audience into two groups, A and B, where Group A has a 15% open rate and Group B has a 10% open rate, what is the overall engagement rate for the campaign, and how does segmentation affect the performance of each group?
The overall engagement rate is 15% and segmentation improves performance.
The overall engagement rate is 12% and segmentation has no effect.
The overall engagement rate is 10% and segmentation decreases performance.
The overall engagement rate is 18% and segmentation is irrelevant.

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