SalesForce Certified Marketing Cloud Account Engagement Specialist Certified Marketing Cloud Account Engagement Specialist 03 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team conducted an email campaign targeting two different segments of their audience: Segment A and Segment B. Segment A received 1,000 emails, resulting in 150 clicks, while Segment B received 1,500 emails, leading to 225 clicks. To evaluate the effectiveness of the campaign, the team wants to calculate the click-through rate (CTR) for each segment. Which segment had a higher CTR, and what is the percentage difference between the two segments\' CTRs?

Segment A had a higher CTR with a percentage difference of 5%

Segment B had a higher CTR with a percentage difference of 5%

Both segments had the same CTR with a percentage difference of 0%

Segment A had a higher CTR with a percentage difference of 10%

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