SalesForce Certified Marketing Cloud Account Engagement Specialist Certified Marketing Cloud Account Engagement Specialist 02 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is preparing to launch a new email campaign targeting existing customers. They want to ensure compliance with the CAN-SPAM Act while maximizing engagement. Which of the following practices should they prioritize to align with compliance requirements and best practices in email marketing?

Including a clear and conspicuous unsubscribe option in every email sent to recipients.

Using deceptive subject lines to increase open rates.

Sending emails without identifying the sender to maintain anonymity.

Failing to honor unsubscribe requests for at least 10 business days.

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