SalesForce Certified Marketing Cloud Account Engagement Consultant Certified Marketing Cloud Account Engagement Consultant 08 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is implementing a data synchronization strategy between their Salesforce Marketing Cloud and an external CRM system. They need to ensure that customer data is updated in real-time to maintain accurate segmentation for their campaigns. The team decides to use an API-based approach for this synchronization. Which of the following best describes the advantages of using an API for data synchronization in this context?

APIs allow for real-time data updates and can handle complex data transformations seamlessly.

APIs are less secure than batch processing methods and require more manual intervention.

APIs are limited to simple data retrieval and do not support data updates or transformations.

APIs are only suitable for small datasets and cannot manage large volumes of data effectively.

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