SalesForce Certified Marketing Cloud Account Engagement Consultant Certified Marketing Cloud Account Engagement Consultant 06 31Oct2024 - Practice Quiz

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Question 1 of 30

In a marketing cloud environment, a company is implementing a new security protocol to protect customer data. They are considering various methods to ensure data integrity and confidentiality. Which approach would best align with security best practices for managing sensitive customer information in this context?

Implementing role-based access control (RBAC) to restrict data access based on user roles and responsibilities.

Utilizing a single sign-on (SSO) system that allows users to access multiple applications with one set of credentials.

Encrypting data at rest and in transit without regular audits of access logs.

Relying solely on firewalls to protect against unauthorized access to the marketing cloud environment.

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