SalesForce Certified Marketing Cloud Account Engagement Consultant Certified Marketing Cloud Account Engagement Consultant 03 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is analyzing the performance of their recent email campaign aimed at increasing customer engagement. They sent out 10,000 emails, and the campaign resulted in 1,200 clicks on the links provided within the emails. To evaluate the effectiveness of this campaign, they want to calculate the Click-Through Rate (CTR) and compare it to their target CTR of 15%. What is the outcome of this analysis, and how does the actual CTR compare to the target?

The actual CTR is 12%, which is below the target of 15%.

The actual CTR is 15%, which meets the target.

The actual CTR is 10%, which is significantly below the target.

The actual CTR is 18%, which exceeds the target.

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