SalesForce Certified Marketing Cloud Account Engagement Consultant Certified Marketing Cloud Account Engagement Consultant 01 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is designing a customer journey for a new product launch using Journey Builder in Salesforce Marketing Cloud. They want to ensure that customers receive a series of personalized emails based on their interactions with the product page on their website. The team decides to implement a decision split in the journey that segments customers based on whether they viewed the product page or not. If a customer views the product page, they will receive a follow-up email with a discount offer. If they do not view the page, they will receive a general information email about the product. After the initial email, the team plans to wait for 3 days before sending the follow-up email. What is the best way to configure the wait activity to ensure that the follow-up email is sent only to those who viewed the product page?

Set the wait activity to "Wait for a specific duration of 3 days" after the initial email.

Use a "Wait until a specific date" that is 3 days from the initial email send date.

Implement a "Wait for an event" that triggers when the customer interacts with the follow-up email.

Configure the wait activity to "Wait until a specific time" on the third day after the initial email.

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