SalesForce Certified Marketing Associate Certified Marketing Associate 04 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing manager is analyzing the effectiveness of a recent social advertising campaign aimed at increasing brand awareness for a new product. The campaign ran for four weeks on various social media platforms, and the manager collected data on impressions, clicks, and conversions. The total impressions were 500,000, with 10,000 clicks and 500 conversions. To evaluate the campaign\'s performance, the manager wants to calculate the Click-Through Rate (CTR) and the Conversion Rate (CR). What are the correct values for the CTR and CR, respectively?

CTR: 2%, CR: 5%

CTR: 1%, CR: 2%

CTR: 3%, CR: 10%

CTR: 4%, CR: 8%

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