SalesForce Certified Marketing Associate Certified Marketing Associate 01 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing team is using Salesforce Advertising Studio to run a multi-channel campaign that includes social media, email, and display ads. They have allocated a total budget of $10,000 for the campaign. The team estimates that the cost per acquisition (CPA) for social media ads is $50, for email marketing is $30, and for display ads is $20. If they want to achieve a total of 300 acquisitions across all channels, how should they allocate their budget to maximize the number of acquisitions while adhering to the CPA estimates?

Allocate $3,000 to social media, $6,000 to email, and $1,000 to display ads.

Allocate $5,000 to social media, $2,000 to email, and $3,000 to display ads.

Allocate $4,000 to social media, $4,000 to email, and $2,000 to display ads.

Allocate $2,000 to social media, $5,000 to email, and $3,000 to display ads.

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