Question 1 of 29
A multinational company processes personal data of EU citizens for marketing purposes. They have implemented various measures to comply with the GDPR, including data encryption and regular audits. However, they are considering whether to rely on legitimate interests as a legal basis for processing this data. What factors must the company evaluate to determine if legitimate interests can be used as a valid legal basis under GDPR?
The necessity of processing for the intended purpose and the balance between the company's interests and the rights of the data subjects
The explicit consent of the data subjects for the processing of their personal data
The potential financial benefits to the company from processing the data
The duration for which the data will be retained and the security measures in place

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