Question 1 of 29
In a scenario where a company is integrating its customer relationship management (CRM) system with an external marketing automation platform via an API, which of the following techniques would be most effective in ensuring that data is synchronized in real-time while maintaining data integrity and minimizing latency?
Implementing a webhook-based integration that triggers updates in real-time as events occur in the CRM system.
Utilizing a batch processing approach that updates the marketing platform at scheduled intervals.
Employing a polling mechanism that checks for updates at regular intervals.
Creating a direct database connection between the two systems for immediate data access.

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