Question 1 of 30
A retail company is analyzing customer purchase patterns using Salesforce Data Cloud. They want to segment their customers based on their purchasing behavior to tailor marketing strategies effectively. The company has identified three key metrics: average purchase value (APV), purchase frequency (PF), and customer lifetime value (CLV). If the average purchase value is $50, the purchase frequency is 10 purchases per year, and the average customer lifespan is 5 years, what is the customer lifetime value? Additionally, if the company wants to segment customers into three categories based on CLV thresholds of $250, $500, and $750, which category would a customer with a CLV of $2,500 fall into?
High-value customer
Medium-value customer
Low-value customer
Non-active customer

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