Question 1 of 30
A retail company is looking to integrate its customer data from multiple sources, including an e-commerce platform, a CRM system, and a marketing automation tool. They want to create a unified customer profile that can be used for personalized marketing campaigns. Which approach would best facilitate this data integration while ensuring data consistency and accuracy across all platforms?
Implementing an ETL (Extract, Transform, Load) process to consolidate data into a central data warehouse.
Using a data lake to store raw data from all sources without any transformation.
Manually merging data from each source into a spreadsheet for analysis.
Relying on each system to maintain its own data without any integration.

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