Question 1 of 30
In a project aimed at implementing a new customer relationship management (CRM) system, the project manager identifies various stakeholders, including sales representatives, IT staff, and upper management. Each group has different expectations and levels of influence over the project. The project manager decides to conduct a stakeholder analysis to prioritize engagement strategies. If the sales representatives are categorized as high influence and high interest, while upper management is categorized as high influence but low interest, which stakeholder management strategy should the project manager prioritize for the sales representatives to ensure project success?
Engage closely and actively manage their expectations throughout the project lifecycle.
Monitor their involvement and provide updates only when necessary.
Keep them informed with minimal engagement to avoid overwhelming them.
Involve them in decision-making processes only when critical issues arise.

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