Question 1 of 30
A marketing manager is analyzing the performance of a recent campaign that targeted a specific demographic. The campaign had a total budget of $50,000 and generated 1,200 leads. Out of these leads, 300 converted into paying customers, resulting in a total revenue of $90,000. The manager wants to calculate the Return on Investment (ROI) and the Cost per Acquisition (CPA) for this campaign. What are the ROI and CPA for this campaign?
ROI: 80%, CPA: $41.67
ROI: 60%, CPA: $50.00
ROI: 100%, CPA: $83.33
ROI: 75%, CPA: $62.50

Preparing for SalesForce Certified Communications Cloud Accredited Professional Certified Communications Cloud Accredited Professional? Now land the interview.

73% of qualified candidates get rejected because of weak resumes. Build an ATS-optimized, recruiter-ready resume in under 5 minutes - free to start.

Build My Resume Free