SalesForce Certified B2B Solution Architect Certified B2B Solution Architect 11 31Oct2024 - Practice Quiz

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Question 1 of 30

In a B2B environment, a company is implementing a new data governance framework to enhance data quality across its sales and marketing departments. The framework includes data profiling, data cleansing, and establishing data stewardship roles. After the initial implementation, the company notices that while data entry errors have decreased, there are still significant discrepancies in customer records due to inconsistent data formats and duplicate entries. Which approach should the company prioritize to further improve data quality and ensure compliance with data governance standards?

Implement a centralized data management system that enforces standardized data entry formats and deduplication processes.

Increase the frequency of data audits without addressing the root causes of data discrepancies.

Rely solely on manual data entry by trained personnel to minimize errors.

Focus on training employees on the importance of data quality without providing them with the necessary tools or systems.

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