Question 1 of 30
A marketing team is analyzing their lead management process to improve conversion rates. They have identified that their current lead scoring system assigns points based on various criteria, including engagement level, demographic fit, and purchase intent. The team wants to implement a new scoring model that weighs engagement level at 50%, demographic fit at 30%, and purchase intent at 20%. If a lead has an engagement score of 80, a demographic score of 70, and a purchase intent score of 90, what would be the total lead score using the new model?
80
76
82
78

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