SalesForce Certified Associate Salesforce Certified Associate 02 31Oct2024 - Practice Quiz

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Question 1 of 30

A sales team at a software company is looking to streamline their lead qualification process using Salesforce. They want to create a process that automatically assigns leads to sales representatives based on specific criteria, such as lead source, industry, and geographic location. Which of the following approaches would best facilitate the creation of this automated lead assignment process in Salesforce?

Utilize Process Builder to define criteria for lead assignment and create automated actions based on those criteria.

Implement a custom Apex trigger to handle lead assignment logic directly in the database.

Use Workflow Rules to send email notifications to sales reps when new leads are created.

Create a Visualforce page for sales reps to manually assign leads based on their preferences.

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