Question 1 of 30
A retail company is planning to implement a generative AI system to enhance its customer engagement by analyzing purchasing patterns and personalizing marketing strategies. Before launching this system, the company must ensure compliance with data protection regulations. Which of the following actions should the company prioritize to align with GDPR and CCPA requirements?
Obtain explicit consent from customers for data collection and processing activities.
Implement a data retention policy that allows indefinite storage of customer data.
Use anonymized data for analysis without informing customers about the data usage.
Limit customer access to their personal data to only internal staff members.

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