Question 1 of 30
A retail company is analyzing its monthly sales data over the past three years to forecast future sales. The data shows a consistent increase in sales during the holiday season each year, but also a gradual upward trend in overall sales. Which approach should the analysts take to improve the accuracy of their sales forecasts?
Incorporate both seasonal patterns and the overall trend into their forecasting model.
Focus solely on the seasonal patterns and ignore the overall trend in sales data.
Use only the overall trend to predict future sales without considering seasonal variations.
Analyze only the most recent year's data to forecast future sales, disregarding historical patterns.

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