Question 1 of 27
A multinational company is planning to launch a new customer relationship management (CRM) system that will collect and process personal data from users across various European Union (EU) countries. The company is particularly concerned about compliance with the General Data Protection Regulation (GDPR). As part of the implementation process, the company must determine the legal basis for processing personal data. Which of the following legal bases would be most appropriate for the company to rely on when processing personal data for the purpose of improving customer service through personalized marketing?
Consent from the data subjects
Legitimate interests pursued by the company
Performance of a contract with the data subjects
Compliance with a legal obligation

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