Question 1 of 30
In a rapidly evolving e-commerce landscape, a company is considering implementing a new omnichannel strategy that integrates both online and offline sales channels. The strategy aims to enhance customer experience by providing seamless transitions between digital and physical shopping environments. If the company anticipates a 20% increase in customer engagement and a 15% increase in sales due to this integration, how would you evaluate the overall impact on customer lifetime value (CLV) if the average CLV before the strategy was $500? Assume that the increase in sales directly correlates with an increase in CLV.
The new average CLV would be $575.
The new average CLV would be $600.
The new average CLV would be $525.
The new average CLV would be $550.

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