Microsoft MB-240 Microsoft Dynamics 365 for Field Service 10 31Oct2024 - Practice Quiz

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Question 1 of 30

A marketing manager is analyzing the effectiveness of a recent email campaign conducted through Dynamics 365 Marketing. The campaign had a total of 10,000 emails sent, with a delivery rate of 95%. Out of the delivered emails, 1,200 recipients clicked on the call-to-action link, and 300 of those clicked through to the landing page. The manager wants to calculate the click-through rate (CTR) and the conversion rate (CVR) for this campaign. What are the correct values for the CTR and CVR, respectively?

12% CTR and 25% CVR

10% CTR and 20% CVR

15% CTR and 30% CVR

8% CTR and 15% CVR

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