Question 1 of 30
A marketing manager is analyzing the performance of a recent email campaign that targeted a segment of their customer base. The campaign had a total of 10,000 emails sent, with a delivery rate of 95%. Out of the delivered emails, 1,200 recipients clicked on the call-to-action link, and 300 of those completed a purchase. What is the conversion rate of the campaign, and how does it reflect on the effectiveness of the campaign in terms of customer engagement and sales?
0.03
0.12
0.1
0.15