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A sales manager at a technology firm wants to customize the Dynamics 365 for Sales application to better track customer interactions and improve sales forecasting. They are particularly interested in creating a custom entity that captures detailed information about customer meetings, including the date, duration, participants, and outcomes. Which approach should the sales manager take to effectively implement this customization while ensuring that it integrates seamlessly with existing entities and workflows?
Create a custom entity for meetings, define the necessary fields, and establish relationships with the existing Account and Contact entities to ensure data integrity and facilitate reporting.
Use the existing Activity entity to log meetings and modify its fields to include additional information about participants and outcomes.
Develop a separate application outside of Dynamics 365 to manage meeting details and integrate it through APIs, ensuring that it can communicate with Dynamics 365.
Rely on manual entry of meeting notes in the existing Notes section of the Account entity, as this will require the least amount of customization.

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