Question 1 of 30
A multinational company is processing personal data of EU citizens for marketing purposes. They have implemented various measures to comply with the General Data Protection Regulation (GDPR). However, they are unsure about the legal basis for processing this data. Which of the following legal bases under GDPR would most appropriately justify their processing of personal data for marketing, considering the need for consent and the rights of the data subjects?
Consent from the data subjects has been obtained explicitly for the specific purpose of marketing.
The processing is necessary for the performance of a contract with the data subjects.
The processing is based on the legitimate interests of the company, overriding the interests or fundamental rights of the data subjects.
The processing is required to comply with a legal obligation to which the company is subject.

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