Question 1 of 30
NovaTech Industries is experiencing a high rate of errors in its order processing system, resulting in delayed shipments, incorrect invoices, and customer dissatisfaction. An analysis reveals that the errors are primarily due to poor data quality in the customer database, including incomplete addresses, incorrect contact information, and duplicate customer records. The company\'s management recognizes the need to improve data quality to reduce errors and improve customer satisfaction. Which of the following approaches would be most effective for NovaTech Industries to improve its data quality, according to ISO 8000-110:2021?
Implement a comprehensive data quality training program for all employees involved in data management, focusing on the importance of data quality, data quality standards, and data quality tools and techniques.
Blame the IT department for the data quality problems and demand that they fix the issues immediately, without providing any additional resources or support.
Ignore the data quality problems and focus on improving the company's customer service processes to handle customer complaints more effectively.
Implement a new CRM system without addressing the underlying data quality issues, assuming that the new system will automatically improve data quality.