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Question 1 of 30
\"AgriCorp,\" a large agricultural cooperative, is facing increasing complaints regarding the quality and consistency of their fertilizer blends. Internal investigations reveal that while a formal complaints handling process exists, it\'s perceived as biased towards long-standing members of the cooperative, leading to dissatisfaction among newer, smaller-scale farmers. The complaints process is documented, but not easily accessible on the website, and the response times vary significantly. Furthermore, data collected from complaints is rarely used to improve fertilizer production processes. In light of ISO 10002:2018 principles, which of the following actions should AgriCorp prioritize to ensure effective complaints handling and enhance customer satisfaction across its diverse membership base?
Implement a complaints handling process that ensures fairness, impartiality, transparency, accessibility, responsiveness, confidentiality, and continuous improvement, while also actively soliciting feedback from all members to identify areas for improvement in both the process and the fertilizer products.
Focus solely on improving the fertilizer production process, assuming that higher quality products will naturally reduce the number of complaints and negate the need for a robust complaints handling system.
Prioritize complaints from long-standing members of the cooperative, as their historical contribution to AgriCorp's success justifies a more attentive and personalized approach to their concerns.
Centralize the complaints handling process within the legal department to ensure all complaints are addressed with a focus on minimizing potential legal liabilities and financial risks to the cooperative.

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