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Question 1 of 30
\"AgriCorp,\" a large agricultural cooperative, has recently implemented ISO 10002:2018 to improve its customer complaint handling process. A significant increase in complaints related to the quality of their fertilizer products has been observed, particularly concerning inconsistent nutrient levels and occasional contamination. The cooperative aims to use the complaints data to drive continuous improvement and enhance customer satisfaction. To effectively integrate the complaints handling process with AgriCorp\'s existing quality management system, which of the following steps should the cooperative prioritize after receiving, acknowledging, and logging a new complaint about fertilizer quality?
Conduct a thorough assessment of the complaint to determine its validity, severity, and potential impact on customer relationships, legal implications, and alignment with AgriCorp's policies and procedures, followed by an investigation involving data collection, interviews, and analysis of relevant documentation to propose a resolution.
Immediately offer the complainant a full refund and a voucher for future purchases to mitigate negative publicity and maintain customer loyalty, without conducting a detailed investigation into the root cause of the fertilizer quality issues.
Forward the complaint directly to the legal department for risk assessment and potential litigation, bypassing the internal investigation and quality control processes to minimize AgriCorp's liability.
Publicly deny the validity of the complaint and attribute the fertilizer quality issues to external factors such as weather conditions and improper storage by the customer, without engaging in any internal investigation or corrective action.

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