Question 1 of 30
AquaPure Systems, a water purification company, is implementing ISO 9004:2018 to enhance its quality management system and achieve sustained success in a competitive market. The company recognizes the importance of innovation for developing new and improved water purification technologies. Which of the following strategies would be MOST effective for AquaPure Systems to integrate innovation into its quality management system and contribute to the company\'s long-term success, aligning with the principles outlined in ISO 9004:2018?
Integrating innovation into the quality management system by fostering a culture of creativity, experimentation, and continuous improvement to develop new products and processes.
Focusing primarily on improving the efficiency of existing water purification processes to reduce operating costs and increase profitability.
Conducting market research to identify customer needs and preferences for water purification technologies.
Partnering with research institutions to collaborate on the development of new water purification technologies.

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