Question 1 of 30
A technology company is evaluating its customer accounts to identify opportunities for growth. They have segmented their customers into three tiers based on annual revenue: Tier 1 (high revenue), Tier 2 (medium revenue), and Tier 3 (low revenue). The company has determined that Tier 1 customers contribute 70% of their total revenue, while Tier 2 customers contribute 20%, and Tier 3 customers contribute 10%. If the company aims to increase its overall revenue by 15% over the next fiscal year, what should be the primary focus of their account management strategy to achieve this goal?
Strengthening relationships and upselling to Tier 1 customers
Expanding the customer base by acquiring more Tier 3 customers
Offering discounts to Tier 2 customers to increase their spending
Reducing service costs for Tier 1 customers to improve margins

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