Salesforce EEB101 Essentials for Marketing Cloud Email Marketers Exam Free Practice Test - 10 Questions

Question 1

A marketer wants to send a welcome email to new subscribers immediately after they complete a sign-up form on a website. Which Marketing Cloud feature should be used to trigger this email based on the subscriber's action?

Accepted Answer

Journey Builder with an API entry event

Question 2

A subscriber clicks a link in an email but is not counted as a unique click. What is the most likely cause?

Accepted Answer

The link was not wrapped with a Marketing Cloud tracking parameter

Question 3

A marketer needs to send a one-time promotional email to a segment of subscribers who have not opened any email in the last 90 days. Which approach should be used to create this audience?

Accepted Answer

Use a filter activity in Automation Studio based on the _Open data view

Question 4

A subscriber is added to a list via an API call but does not receive a triggered email that was set up for new list members. What is the most likely reason?

Accepted Answer

The triggered send definition was not activated after creation

Question 5

A marketer wants to personalize an email with the subscriber's first name and the name of the nearest store based on their postal code. Which Marketing Cloud feature should be used to store and retrieve the store name?

Accepted Answer

An AMPscript function that queries a data extension

Question 6

A marketer notices that the open rate for an email campaign is unusually high (95%). What is the most likely explanation?

Accepted Answer

The tracking pixel was incorrectly implemented, causing false opens

Question 7

A marketer needs to send a birthday email to subscribers on their birthday. The email should be sent at 9:00 AM local time for each subscriber. Which approach best meets this requirement?

Accepted Answer

Use Journey Builder with a scheduled daily evaluation and a time zone split

Question 8

A subscriber reports that they are receiving duplicate copies of the same email. Which of the following is the most likely cause?

Accepted Answer

The email was sent to a data extension that contains duplicate subscriber keys

Question 9

A marketer wants to create a preference center where subscribers can choose which types of emails they receive. Which Marketing Cloud feature should be used to store and manage these preferences?

Accepted Answer

A data extension with fields for each email type

Question 10

A marketer sends an email to a list of 10,000 subscribers. The send log shows 9,800 successful sends and 200 bounces. Which type of bounce is most likely if the bounce reason is '550 5.1.1 The email account that you tried to reach does not exist'?

Accepted Answer

Hard bounce

Salesforce EEB101 Essentials for Marketing Cloud Email Marketers Exam Free Practice Test - 10 Questions

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