ISO 22483:2020 - Tourism and related services - Hotels - Service requirements Free Practice Test — 30 Questions

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Question 1 of 30

A boutique hotel, aiming to enhance guest loyalty and engagement as per the spirit of ISO 22483:2020\'s service requirements, has been utilizing its guest database to send out promotional emails about upcoming events and special offers. However, upon review, it\'s discovered that many guests were added to the marketing list without explicitly opting in for such communications, relying instead on a pre-checked box during the booking process that was not clearly presented as an opt-in for marketing. This practice has led to a significant number of unsubscribes and some negative online reviews mentioning unsolicited marketing. Considering the hotel\'s commitment to excellent service and the implicit need to operate within legal frameworks governing data privacy, what is the most appropriate immediate course of action to rectify this situation and prevent future non-compliance?

Immediately cease all unsolicited marketing communications and implement a clear, opt-in consent mechanism for all future marketing activities, ensuring guests can easily withdraw consent.
Continue sending marketing emails but offer a prominent unsubscribe link in every email, assuming this sufficiently addresses guest concerns.
Update the booking system to make the marketing opt-in box unchecked by default, but continue using the existing database for current marketing efforts.
Engage a third-party marketing firm to manage email campaigns, transferring the responsibility for consent management to them.

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