CIPPE Certified Information Privacy Professional/Europe (CIPP/E) Free Practice Test — 30 Questions

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Question 1 of 30

A marketing department within a multinational corporation, operating across several EU member states, proposes a new customer engagement initiative. This initiative leverages advanced AI-driven behavioral analysis of publicly available social media data to personalize advertising campaigns. The data processing involves sensitive categories of personal data, including inferred political opinions and health interests, collected without direct consent for this specific purpose. The initiative is spearheaded by a team unfamiliar with the intricacies of GDPR. As the appointed Data Protection Officer, what is the most prudent and compliant course of action to advise the marketing department?

Mandate the immediate completion of a Data Protection Impact Assessment (DPIA) to systematically evaluate the risks and necessary safeguards before any processing commences.
Prohibit the processing outright due to the potential for high risk and the lack of explicit consent for the specific AI-driven analysis.
Advise the marketing department to consult with external legal counsel specializing in data privacy law for a definitive opinion on the legality of the proposed processing.
Request a detailed technical specification of the AI algorithm and data anonymization techniques to assess their effectiveness in mitigating privacy risks.

About the CIPPE Certified Information Privacy Professional/Europe (CIPP/E) Certification

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